Corruption is more than bribery. It has the power to undermine the values and institutions of democracy and threatens the stability and security of societies. Though many assume otherwise, the fight against corruption is not entitled to governmental and non-governmental organizations; it is a fight that each of us must join.

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To spread the word on the effect of corruption as well as show the channels and institutions fighting it, UNDP in Kosovo launched an awareness campaign marking international anti-corruption day.

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The UNDP Kosovo had the data, information, and a big picture. Our job was to dive more into research, dismantle the information and translate them into a visual language the public grasps.

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With an immense drive to serve the cause, we started the project with an open mind, the curiosity of a cat, and a pot of ideas.

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The challenge in this project was creating a visually striking balance that plainly highlights the vital messages of the campaign. And as we set the art direction for the series, we combined a cluster of shapes, gradients, blurs, and colors. We drew the color palette from the UNDP and International Anti Corruption Day campaign base colors.

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Following a minimalistic approach, we intended to speak to the audience with a simple tone joined by abstract shapes.

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The final product was 3 motion design videos under one visual theme, yet, each with its own vibe. The first one explained corruption and how it disproportionally affects marginalized groups. The other two videos show the agencies that help in the fight against corruption in Kosovo.