In 2021, The Guardian celebrated its 200th anniversary.

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 As part of their anniversary campaign, they created a crowdfunding video portraying The Guardian’s journey and the impact its trustworthy reporting had along the way. 

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Led by the animation director Francesca de Bassa, in cooperation with The Guardian Creative Team, this project had it all: collaboration and a flow of creativity.

In close collaboration with Francesca,  we designed and animated the scenes using a surreal collage graphics style.

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The combination of photography with bold-colored geometric shapes carried the vision of The Guardian throughout their journey. At the same time, the warm colors of The Guardian's visual identity gave the video a modern look.

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When the video went live, we understood that hard work paid off! The animation visualized the editor's message: The Guardian is there to report the truth for the people, with the support of the people.