A bold video for bold women: this is a promotional video that we created for the first women-centric-e-commerce website in Kosovo.
Research after research shows that women in entrepreneurship advance productivity, creativity, and general well-being. Yet, in our country, one in five businesses is owned by women.
To be a helping hand for business women in Kosovo Appdec & Stikk launched SheStore, an e-commerce platform for women-owned businesses, and they reached out to us for creating a video that promotes the benefits of SheStore.
With a future-is-female attitude, we delved into the project.
From our initial thoughts on Art Direction we wanted to create a bold-feminine look and feel, with glowy elements and vivid colors.
Based on the main categories and products of SheStore, we designed multiple illustrated icons and assets such as skin care products, fashionable boots, pots, bags, jewelry, and more.
We used these elements in the video as well as single assets and icons on the web to identify the categories.
Creative & Art Direction: Hana Arapi, Erblin Shala
Producer: Hana Arapi
Design & Illustration: Hana Arapi, Erblin Shala
Motion Design: Erblin Shala
Music & Sound Design: Gent Gorani