A bold video for bold women: this is a promotional video that we created for the first women-centric-e-commerce website in Kosovo.

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Research after research shows that women in entrepreneurship advance productivity, creativity, and general well-being. Yet, in our country, one in five businesses is owned by women.

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To be a helping hand for business women in Kosovo Appdec & Stikk launched SheStore, an e-commerce platform for women-owned businesses, and they reached out to us for creating a video that promotes the benefits of SheStore.

With a future-is-female attitude, we delved into the project.

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From our initial thoughts on Art Direction we wanted to create a bold-feminine look and feel, with glowy elements and vivid colors.

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Based on the main categories and products of SheStore, we designed multiple illustrated icons and assets such as skin care products, fashionable boots, pots, bags, jewelry, and more.

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We used these elements in the video as well as single assets and icons on the web to identify the categories.