As the world is facing unprecedented climate change events, governments, NGOs, and people worldwide are coming up with solutions.
Among the top ones is clean energy investments, which are not only for governments. Today, households can invest in solar power and simultaneously become consumers, and electricity producers--they become prosumers.
Such a project is being implemented in Kosovo, and to spread the word Kosovo Energy Security of Supply program approached us with a collaboration for a video that shows the process of becoming a prosumer.
As fighters for environmental change, this is a project we felt wholeheartedly. Our job was to create a visual storytelling experience that helps people understand the process of becoming prosumers.
A futuristic vibe for the future clean energy consumer. For a project that informs the public how to be energy users (and producers) of the future, our art direction was driven by a futuristic vibe.
To complement the story, we used glowy elements and colorful gradients with yellow & orange and green & blue-- the primary colors associated with solar energy. Then, we used smooth transitions and visual metaphors to grab the attention and hold it.
Creative & Art Direction: Erblin Shala, Hana Arapi
Producer: Hana Arapi
Design & Illustration: Erblin Shala, Hana Arapi
Motion Design: Erblin Shala
Music & Sound Design: Robert Ostijak