As the world is facing unprecedented climate change events, governments, NGOs, and people worldwide are coming up with solutions.

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Among the top ones is clean energy investments, which are not only for governments. Today, households can invest in solar power and simultaneously become consumers, and electricity producers--they become prosumers. 

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Such a project is being implemented in Kosovo, and to spread the word Kosovo Energy Security of Supply program approached us with a collaboration for a video that shows the process of becoming a prosumer.

As fighters for environmental change, this is a project we felt wholeheartedly. Our job was to create a visual storytelling experience that helps people understand the process of becoming prosumers.

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A futuristic vibe for the future clean energy consumer. For a project that informs the public how to be energy users (and producers) of the future, our art direction was driven by a futuristic vibe. 

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To complement the story, we used glowy elements and colorful gradients with yellow & orange and green & blue-- the primary colors associated with solar energy. Then, we used smooth transitions and visual metaphors to grab the attention and hold it.