Intellectual property rights play a key role in strengthening a country's economy and providing an incentive to create and innovate, that’s why the European Union in Kosovo, in collaboration with IBF, wanted to create an awareness campaign informing artists, businesses, and the general public on how to protect their intellectual work.
How do you explain abstract legal terms such as copyright and trademark in the simplest way? We put our visual learning hats on and dived deep into the project.
The third episode is an overview of the term Intellectual Property as well as the benefits they possess.
In this video, we used visuals to compare and contrast various terms such as copyright, trademark, and patent.
To explain Geographical Indicator as a term, we used local products such as Sharri cheese and Kosovar wine, making the video more relatable and unique.
Along with the creative freedom we had in the project's execution, we enjoyed working on this project as we learned a lot of new things (which is a big drive for us in each project we work with), especially in a field that is essential for us as creators.
Creative & Art Direction: Erblin Shala, Hana Arapi
Producer: Hana Arapi
Scriptwriting: Veton Kasapolli
Design & Illustration: Erblin Shala, Hana Arapi
Motion Design: Erblin Shala
Sound Effects: Robert Ostijak