Dialog+ is on its way to helping therapists, and their patients better understand their problems so they can provide effective solutions.
Commissioned by Francesca De Bassa for the National Institute for Health Research (NIHR) and UK Aid, we joined forces to create an explainer video for the Dialog+ app.
We created rich textures in a hand-drawn style that imparts the topic’s identity, which in the beginning felt a bit out of our comfort zone, but it turned out to be something beautiful that we enjoyed working a lot.
We combined black and white with a pinch of warm colors and matched the colors with a hand-drawn illustration style to present the information in a positive attitude.
For the more complex parts of the script, we worked with visual metaphors to make the information digestible.
In the end, after the endless (enjoyed) hours of designing and animating each frame, we delivered an over 3 minutes video that matched the seriousness of the topic yet gave a positive vibe.
Creative & Art Direction: Francesca de Bassa, Erblin Shala
Producer: Hana Arapi
Design & Illustration: Hana Arapi, Erblin Shala
Motion Design: Erblin Shala, Dina Hajrullahu
Cel animation: Ema Gota