Intellectual property rights play a key role in strengthening a country's economy and providing an incentive to create and innovate, that’s why the European Union in Kosovo, in collaboration with IBF, wanted to create an awareness campaign informing artists, businesses, and the general public on how to protect their intellectual work.
How do you explain abstract legal terms such as copyright and trademark in the simplest way? We put our visual learning hats on and dived deep into the project.
As the project targeted the Kosovar audience, we chose Kosovo's national blue and yellow colors (which are also the colors of the EU) as the primary colors. Alongside this, we used complementary colors that give the project a colorful and warm vibe, while creating a strong contrast emphasizing the elements of intellectual property.
As the Intellectual Property includes a net of various terms, we stemmed with a grid format, allowing us to incorporate multiple examples for a single concept.
For the second episode - Copyright - which was more challenging as the concept is more complex and is generally considered a separate category of the Intellectual Property, we added character design to help us explain the concept better, for which we created a painter as our main protagonist.
Catching up with the current NFT trend, the painter allowed us to tell artists and the general public how they can financially benefit if they own the art piece. We incorporated collage photography with clean shapes to give the project a fresh and human touch.
Creative & Art Direction: Erblin Shala, Hana Arapi
Producer: Hana Arapi
Scriptwriting: Veton Kasapolli
Design & Illustration: Erblin Shala, Hana Arapi
Motion Design: Erblin Shala
Sound Effects: Robert Ostijak