The Animal Rights Foundation wanted to raise awareness on the importance of dog registration. As animal lovers, we partnered with them and jumped on board from the start.
The main challenge was the skepticism of Kosovar dog owners toward dog registration and neutering/spaying that arose from a wave of misinformation. We needed something that sets the facts straight while touching their emotions.
With a seamless team effort, we designed a heart-warming animation with the dog as its centerpiece. As part of the campaign, the video circulated on various social media platforms and national TV. We also created social media assets to engage with the audience and dog lovers.
We hooked the viewer by tapping into the emotional bond between the owner and their dog. From there, we used the dog as the main character to present all the important fact-checked information regarding registration and castration.
With attractive colors, simple design, and visual metaphors, the video delivered a clear message: Dogs are our best friends, comforting us on the bad days and cherishing us on the good ones.
There are many things we can do to help us stay close to them all their lives, and registration and castration are one of them.
Creative & Art Direction: Hana Arapi, Erblin Shala
Producer: Hana Arapi
Scriptwriting: Rina Zhubi
Design & Illustration: Erblin Shala, Hana Arapi
Character Design: Arbra Shala
Motion Design: Erblin Shala
Sound Effects: Robert Ostijak