Creating personal projects is among the values we hold as a studio.
First, such personal projects challenge our creativity, helping us tailor the styles we enjoy working on. At the same time, it gives us the freedom to open up our brains and find new styles. Second, these projects allow us to work on issues we care about a lot, and mental health is on the top list.
To mark the May Mental Health Awareness Month, we created a GIF sticker pack to remind people mental health care is important.
Working with the message "don't forget to love yourself" (mos harro me dasht veten), we created a set of animated illustrations. As simplicity is our thing, we used warm colors and simple elements.
We shared GIFs on various social media platforms, including Instagram, Facebook and LinkedIn.
The goal was to create illustrations that people would use to share their mental health support and break the stigma around it. Did we achieve this goal? Well, over 5 million views of our sticker pack on Giphy tell us so!
Creative Direction: Hana Arapi, Erblin Shala
Art Direction: Hana Arapi
Illustration: Hana Arapi, Qendrim Hoxhaj
Frame by frame animation: Hana Arapi
Animation: Qendrim Hoxhaj