How we make it work:
Setting project’s vision
Before we do our magic with visuals, we listen to your thoughts and ideas. After we understand your expertise, we research thoroughly, brainstorm (a lot), create mood boards, and draft script outlines.
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Shaping the project
After everything is greenlighted, we do our magic. We design and illustrate with great care, from the big picture to the smallest detail. Oh, and we like to keep you in the loop.
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Bringing the project to life
After the illustration and design are finished, we bring the project to life by adding motion, music, and sound effects. Your video is ready for the world.
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Our work is centered on creating a visual language that helps brands communicate ideas to their communities. From educational & explainer videos to motion toolkits, from smaller illustrations to illustration systems, our visual storytelling benefits all those in need to show a unique perspective.
A breakdown of the services we offer for you.
We believe that our work process is equally important as the final work we deliver. We put great effort into every step of the project, from research, art direction to the project's final details.
After executing countless motion design videos, we developed a 3-phase process enabling us to deliver quality work while keeping you in the loop, every step of the way.
Our first meeting will start with identifying your needs & goals and see how we can help you achieve them. We’ll follow-up our initial discussion with a brief form that we ask you to fill which will help propose solutions, scope the project and prepare the contract.
We set a kickoff where we summarize project goals and how our collaboration will roll-out. Then, we research & brainstorm and share concept & style moodboards through a visual treatment presentation.
We write the script. We sketch the storyboard & create 2-3 full-colored frames. We design each frame, record the Voice Over and create an animatic so you’ll clearly see how everything looks & feels.
We continue to bring the project to life through motion & music + sfx. If needed we create diverse formats for social channels and lottie animations which you can use on your website.
After the signed contract we’ll set a kickoff where we’ll summarize project goals, schedules and how our collaboration will roll-out.
After we’ve juiced all the information, it’s time to kick off our creative process and set project’s vision.
We research, brainstorm and create moodboards to find unique & clear ways to communicate ideas, shared as a Visual Treatment presentation.
After the Visual Treatment is approved we start to shape project’s vision through scriptwriting.
We explore words and create paragraphs that convey messages clearly, by closely collaborating with screenwriters from our network of trusted collaborators that best fit with the project’s vision & needs.
Along with script delivery, we send you carefully selected up to 3 Voice Artists proposals which make the narration more impactful, with full broadcasting rights.
Following script approval, we continue enhancing ideas by using our visual learning approach in storyboarding.With naive but very fruitful sketches we create visual metaphors, layouts, and descriptions for each paragraph that continue shaping project’s vision.
Then we select the most dynamic frames to create 2-3 full color styleframes which will give you an accurate idea of what the finished designed scenes will look like.
This is the part where our creative juices flow.We dive into shapes and colors by Illustrating & Designing each frame (for a 60 sec video there are usually up to 20 frames) with applied feedback from the previous stage.
We record the Voice Over and create an Animatic so you’ll clearly see how everything looks & feels before we jump into animation.
When everything is greenlighted we continue with bringing the project to life through animation.We take pride in creating smooth movements and captivating transitions.
To create a unique experience in every video we produce, we collaborate with sound engineers to develop custom-made music.
The scalability of 2D assets has endless possibilities so if needed we create diverse formats for social channels and lottie animations which you can use on your website.